Established in 1995, Allergy UK's Seal of Approval™ is a globally recognised product endorsement. It is currently used in 135 countries across the world by over 100 companies on a wide variety of products. 

Our Seal of Approval is an endorsement of products which have been independently scientifically tested and proven to reduce or remove allergens from the indoor environment.

It is also an endorsement for products which do not contain allergens likely to cause a reaction and have been independently clinically tested and assessed as more suitable for people affected by allergy.

What's Involved?

A dedicated account manager will work with you to explain the application procedure and to arrange the independent laboratory testing. 

There are different testing protocols for each product type, as each product operates in different ways to achieve the removal/reduction of various allergens. 

Scientific testing to prove efficiency in reducing/removing allergens includes how each product would realistically be used by a consumer.

All protocols have been created by scientists and leading allergy specialists and they are unique and exclusive to ARL. They are based on industry methods for testing products/appliances for performance (e.g. compliant with EN/IEC/AHAM standards) and enhanced to include specific criteria relative to the removal/reduction of allergens. 

Applications take a minimum of twelve weeks to complete. Completion time is dependent on the product and the range of tests that are necessary and your account manager will keep you informed on progress.

Once your application has been approved you will be issued with a licence agreement which permits the use of our Seal of Approval™ logo across your international distribution network. Licence agreements are renewable annually.


Costs will vary depending on the product and the allergens which need to be included in the testing.

You will be provided with a bespoke quotation by your account manager.

Please contact us to discuss an application or complete this form here

Features and Benefits

Our Seal of Approval is the most prestigious of our product endorsements. Recognised worldwide, the distinctive logo demonstrates to your customers that you are committed to helping the millions of people who live with allergic disease, by marketing a product that is intended to make everyday life more bearable.

Direct access to a target audience seeking products to help improve their daily lives.

Providing credibility for your product through our robust independent testing (carried out by a laboratory operating at ISO17025 standard), expert scientific and clinical review.

Affiliation with the leading allergy patient charity in the UK, whose reputation is worldwide, and the opportunity to create further awareness through working with us on bespoke projects.

Media activity around the inclusion of your product in the scheme to national, trade and consumer on- and off-line media.

Announcement in our monthly e-newsletter.   

Your product information will be displayed on Allergy UK's website.

Allergy UK's Helpline Advisors are trained in all aspects of allergy and are able to refer people to products that have achieved our Seal of Approval.


Once your product(s) is endorsed, you have the opportunity to become a Corporate Partner and work with us in other ways...

  • Fundraising
  • Campaign sponsorship
  • Marketing campaigns

How to apply

Contact our Endorsements team, led by Leigh George, on