At Allergy UK, our mission is to improve the quality of life for those living with allergies. Behind this mission are dedicated teams of professionals who work tirelessly to build and maintain trusted relationships with partners, brands, and organisations that share our vision. Our Endorsements and Corporate Partner teams play a vital role in ensuring that the products and services we support meet the highest standards. Here, you’ll find the people behind these partnerships who help us drive positive change in the allergy community. Learn more about their experience, expertise, and their commitment to making a difference.

Fawad Minhas, Commercial Director

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Fawad brings to Allergy UK nearly 30 years of experience in commercial strategy, income generation and partnership development; having worked with industry institutions and corporate partners across both consumer and B2B specialist sectors.

At Allergy UK, Fawad leads the charity’s commercial strategy and growth, creating meaningful partnerships and endorsements that help fund vital work the charity delivers to improve the lives of people living with allergic disease.

Passionate about purpose-driven collaboration, Fawad is committed to connecting businesses with the charity’s mission, ensuring every partnership contributes to lasting impact and greater awareness of the challenges faced by the allergy community.

Dean Young, Business Development

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Dean is a seasoned Business Development professional with over 20 years of proven experience across marketing and sales, supported by a BA Hons in Marketing and Advertising he brings deep understanding of market dynamics and revenue improvement.
Highly skilled in identifying new business opportunities through strategic outreach, combined with creative thinking – Dean is proactive in building lasting client relationships, and aligning marketing strategy with sales objectives to drive growth. Bringing his wealth of experience, interpersonal skills through his undeniably friendly nature and creativity to the Allergy UK Endorsement team is a huge win.

Gemma Jones, Business Development Officer

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Gemma Jones joined Allergy UK in 2021 as a Business Development Officer within the Endorsement team. In this role, she works closely with our global clients to enhance the visibility of endorsed products, helping guide the allergic community to trusted solutions. Gemma also oversees the annual licence renewals, ensuring smooth and timely processes for both clients and Allergy UK.

With a diverse background in finance, HR, and account management, Gemma brings a wealth of experience to the team. Her broad expertise allows her to seamlessly navigate the various aspects of business development, making her a valuable asset to the organisation.

Femi Samaiye, Corporate Projects Officer

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Femi holds a master’s degree in project management and specialise in the planning, scheduling, and successful delivery of projects funded by corporate partners. With a strong background in managing diverse initiatives, Femi ensures that all aspects of a project align with strategic goals, while meeting partner expectations and deadlines. His expertise includes coordinating cross-functional teams, optimising processes, and delivering impactful results for both stakeholders and beneficiaries.